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How to Price Jiu-Jitsu Gym Memberships
What to charge, how to bill, and how to hold your price. Free articles from academy owners who have had to figure it out.
Most Jiu-Jitsu academies charge too little, discount too easily, and lose track of money that never makes it onto the books. Pricing is not a number you pick once. It is a system you protect.
Start with what to charge, then work through how to bill, how to hold your rate, and how to read the numbers that tell you whether it is working.
- 01You Are Almost Certainly UnderpricedWhy most academies charge too little for Jiu-Jitsu classes, and how to know where your price should be.
- 02The Bi Weekly Pricing ModelA membership billing model that is easier for members to say yes to and steadier for your cash flow.
- 03Never Negotiate Your PriceHow to hold your membership rate when prospects push for a discount.
- 04The Money Sitting on Your ShelvesTurning pro shop inventory into revenue instead of dead stock.
- 05Your Competition Team Should Not Cost You MoneyHow to run a competition team that pays for itself.
- 06The Twenty Dollars Nobody Wrote DownThe small, untracked money that quietly adds up to a big leak.
- 07The Three Financial Statements Every Academy Owner Should Be ReadingThe reports that tell you whether your pricing is actually working.
Not sure your price is right? Talk it through with an owner who has done it.
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